Browsing by Author "Heath, Chip"
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Made to Stick for Social Enterprise The 6 Traits of a Sticky Idea
Heath, Chip (Stony Brook University. School of Journalism. Alan Alda Center for Communicating Science.Stony Brook, NY, 2008-03-11) -
Made to Stick: Why some ideas survive and others die
Heath, Chip (Stony Brook University. School of Journalism. Alan Alda Center for Communicating Science.Stony Brook, NY, 2005-06-29)